Research into similar marketing ideas and represenation for bands/artists

While researching into the Ska genre I researched into a modern Ska band and artist relevant to the music industry at the moment. 'No Doubt' were very significant to the Ska genre movement as they brought the genre of Pop into Ska and to a mainstream modern audience. I also looked into the marketing for the main singer of No Doubt who is a solo artist herself- Gwen Stefani.

I want to merge the Pop genre with the Ska/2Tone genre for my band 'The Madettes' and feel that the marketing ideas behind these acts are extremely successful and I want to echo the success with my band.