Magazine Advert- Planning

This is an uploading of my plan for my magazine advert used to advertise my Digi-Pack. As you can see I have used the Rig-Saw pieces in the corner of my mag advert which I have also used on my Front Cover of my DVD, continuing my thematic style through my Digi-Pack. I have also used checked squares to show the conventions of the genre of Ska. There will be a silhouette of the band in the centre of my advert- which will be used as the main image. Sheriece will be in a black silhouette where as, Stacey will be in a white silhouette- this is following Ska conventions with the use of colour and also using a silhouette was a common convention when analysing CD covers of Ska artists/bands. The title, band name, release date, website and format of the release with further details will also be on the magazine advert.

Ideas for Marketing Package- Planning

Throughout my marketing package I am going to use some Ska conventions I was made aware about from my research into the genre. The conventions I am planning to follow (influences gained through the album covers I have textually analysed) are silhouettes and checked squares, however I am planning to modernise these conventions with the use of colour to appeal more to my target audience. I am going to also gain inspiration from my music video and use the style and imagery of the rig-saw pieces which is seen at the end of our video. I have decided to plan to use bright and neon colours throughout my marketing package to show the progression of the Ska genre and bring the genre to a new and modern audience. The use of bright and neon colours might hold connotations of pop, funk and new rave for my audience; although my bands genre of music is Ska I have decided to go against the use of black and white in the marketing package.

Research into similar marketing ideas and represenation for bands.

While researching into my chosen genre and target audience I have decided to take influence from the pop rock band The Noisettes who are on the same parent record label as my band - Universal Music Group but not on the sub-label of Island Records. I want to appeal to the same audience that the marketing ideas for The Noisettes appeal to- teenagers and students. I also feel that The Noisettes have elements of retro style in their band and feel 'The Madettes' are being retro with the genre they are- Ska band.

When producing my marketing materials for 'The Madettes' I will keep The Noisettes in mind and their appeal along with marketing materials produced for their band.

Chosen font to use- Planning and Research

The chose of font I have decided to use is ‘Phorssa’ which I downloaded from www.dafont.com to use for my marketing package. I have decided to use this font with bright/neon colours as it communicates the indie pop genre. Although my genre is Ska this is what I want to achieve when bring the genre and breaking the conventions for a modern and new audience. The font connotes a girly punk attitude- the font is also similar to a font that has been used in the past for the Sex Pistols.

Band/Marketing Image - Planning

I want to communicate to my audience that my band is about music and image appealing further to my target audience. I am planning to show this through the use of instruments not only in my music video but on the front cover of their album. I also want to show that ‘The Madettes’ are fashionable and have an appealing image. I am going to use the love heart necklace as a symbol relate to The Madettes and I am going to feature it on the back cover of the album- with an image of it and then a symbol besides the record label.

Magazine Music Adverts- Research

This is a second magazine advert advertising a bands CD album which I have analyzed for research when constructing my own magazine advert for the release of my bands 'The Madettes' DVD album. I felt out of the magazine adverts that I could have analysed this had elements most like the elements I would and want to be using when I produce my DVD magazine advert. The main image on the magazine advert is the artwork to the bands CD album giving the audience an idea of the genre and what they would be purchasing. Through the style of the conventions on the advert the genre that is portrayed is Electro/Indie rock- through the image and white font style and background I think the genre is portrayed well. The band may have a range of genres that they may fit into as the colour font with the album title is communicating a New Rave genre to me. There is conventional information on the advert- websites, record label, release date, release of format, band name and title of bands album.

I want to use elements used in this magazine to create my advert for example the contrast in background to the image, the conventions showing different genres I am interested to in experimenting with particular the use of font.

Magazine Music Adverts- Research

As part of our marketing package research I analysed two magazine adverts advertising for a release of an album. I was unable to find an advert with the genre of music being advertised the same genre my band full into Ska- so I analysed two contrasting adverts. This is my first advert that I textually analysed, advertising the album '9' by Damien Rice. The advert features reviews from a range of sources- newspapers to magazines, this maybe communicating that this album is critical acclaimed by a range of reviewers. The advert also features the conventions of a website and record label logo- for the audience to find more info about the artist if they wished. The colour of this advert comes across plan but sophisticated showing that the sound of the album might be mature and easy listening. There is an image in the bottom left- this is the front cover of the album by Damien Rice. The front appears like it has been hand written- communicating that Damien might be a singer songwriter who has wrote the song on his album. I feel the advert is effective as it appeals to its target audience of easy listeners, indie/folk rock and mature listeners.