Final Product- Music Video

This is an uploading of my final A2 Media Studies main product a

music video.

Note that my personal chosen record company is Island Records not Stiff Records

I DO NOT OWN THE RIGHTS TO THESE LYRICS

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages? Pt 5

The final media technology I used in the creation process of my media products and the technology I felt I used to my best ability was Abode Photoshop for my ancillary tasks. I used this successfully as I used different layers to create backgrounds, titles, pictures and foregrounds that linked with the music video and also the promotional package altogether as a whole marketing brand. The main tools I used to create my ancillary tasks on Photoshop were the Stamp tool and Brushes. I used the brushes effectively by changing the opacity and also changed the tolerance levels to some brushes. Another effect I used often when using Photoshop was the colour overlay- I used this with my main image and other brushes. To manipulate and edit my pictures I used the Magic tool and Quick Selection tools to take out anything I didn’t want in the pictures- after doing that I added colour overlays to them. I was able to create designs I used successfully throughout my ancillary tasks and completed the designs used for my overall marketing package.

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages? Pt 4

An online technology I used to plan, research, evaluate and record the process of my media products was the website ‘Blogger’. I felt I used this form of media technology worked effectively as I recorded every part of the creation process on there and I was able to use all the options available to me. I was able to upload videos from Youtube to my blog, upload pictures and screenshots to help illustrate my writing.

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages? Pt 3

To produce the footage for my media product I used a digital camera. This was one of the most important technologies used as it was needed to capture and record all of our footage used in our music video. Alongside using the camera I used a tripod and FIG-RIG to create more interesting, visually appealing shots- I was using a media technology along with other forms of equipment to produce various different shots. I also used the media technology of a still camera- mainly in my ancillary task to take photos of my band members in different shot types and also merchandise materials.

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages? Pt 2

During the research and planning stages of my media product the main media technology I used was the Internet. I used Youtube to research into various music videos to analyse them and also used allcdcovers.com to download front CD covers and back covers to also analyse them to understand the conventions of the products.

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages? Pt 1

Media technologies played a significant part to the creation process of my media products. ‘Final Cut Express’ was an extremely important technology used when creating my music video. The effectiveness of this editing software allowed me to use a diverse range of effects such as colour corrector, mirror effect, strobe amongst others used in my media product. The programme also let me change the opacity levels and hue saturations of footage.

‘Final Cut Express’ allowed me to overlay footage so I could edit and cut the size of various clips easily and efficiently. The overlay of tracks meant I could constantly have the music track in, which helped with syncing the footage and saved time.

Evaluation: What have you learned from your audience feeback? Pt 4

Our audience feedback session made me aware that our target audience was shown through the video, as they personally felt we were targeting the correct audience through the use of bright colours and effects used. It also made me aware of the improvements needed to my music video at the time and what expectations my target audience have when viewing a music video.