The chose of font I have decided to use is ‘Phorssa’ which I downloaded from www.dafont.com to use for my marketing package. I have decided to use this font with bright/neon colours as it communicates the indie pop genre. Although my genre is Ska this is what I want to achieve when bring the genre and breaking the conventions for a modern and new audience. The font connotes a girly punk attitude- the font is also similar to a font that has been used in the past for the Sex Pistols.
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